2/16/2024 0 Comments ChaosMetaverse for apple instal![]() ![]() "Apple is not seeking to build a wide XR (extended reality) ecosystem with a cheaper device, like Meta with the Quest line-up," he wrote. ![]() Tom Ffiske, who runs specialist newsletter the Immersive Wire, pointed out that Apple was clearly pushing a different strategy to Meta. The first and most obvious is the price-Apple's Vision Pro weighs in at a whopping $3,499, more than double the price of Meta's top-of-the-range Quest Pro headset. Meta can argue that its product still has advantages over Apple's newcomer. "The faster Meta can move away from that word, the better position they will be in combating Apple's encroachment into the space." "Tim Cook has gone on record as saying that he doesn't like using the word, he doesn't think it has any real meaning," said James Whatley, chief strategy officer at Diva, a marketing agency. ![]() It will allow the user to communicate, work, watch movies, listen to music-and even choose whether to be immersed or to keep an eye on the outside world.Ĭook pointedly did not mention the metaverse once during the hour-long launch, with Apple promising instead the dawn of an era of "spatial computing". ![]() Meta's Reality Labs, the division helming its metaverse effort, has lost $4 billion so far and company chief Mark Zuckerberg has been increasingly talking up artificial intelligence rather than the metaverse.ĭuring his presentation on Monday, Apple boss Tim Cook introduced the Vision Pro, a sleek headset resembling ski goggles. Silicon Valley rival Meta was so confident of it could create the metaverse-an idea of a 3D immersive internet-that it changed its name from Facebook in 2021 and began funneling billions into the project.īut the idea has been hampered by fluffed launches, dodgy graphics, no clear path to profitability and a general feeling that few people know what it is. ![]()
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